Report on Japan Expo Paris 2025

 From July 3rd (Thu) to July 6th (Sun), we participated in Japan Expo Paris 2025, held in Paris, France.
Unlike last year’s chilly weather, Paris welcomed us with heat wave. Especially on the preparation day (July 2nd), we set up our booth without air conditioning, drenched in sweat, but filled with the joy of being able to share Japanese culture.

 Throughout the exhibition, our WABI SABI booth attracted many fans of Japanese culture. Visitors were fascinated by our displays of samurai armor and Japanese sword replicas. Some stood silently, gazing at the armor, while others carefully held the swords in their hands, contemplating before making their choice.

 

 One young man compared a hand mirror and a paper-knife shaped like a Japanese sword several times, finally smiling and saying, “I’ll take the paper knife.” A little girl tightly held a engraving magnet in her hand, telling her parents, “This will be my treasure,” before taking it to the casher. Their delighted expressions as they found their favorite items showed how deeply they connected with Japanese culture.

 

 

 Many visitors also enjoyed taking photos in front of the armor and swords, striking serious poses like real samurai, or smiling brightly with their friends and families. These moments seemed to transport them back in time, becoming unforgettable memories of the event.

 

 

 The Japanese sword replicas, in particular, were very popular among both men and women. Many visitors even spoke in Japanese when leaving, saying “arigatou” or “sayonara.” Some spoke fluently, almost like native speakers. A family from Greece visited our booth four days in a row, which left a strong impression on us.

 

 Through this exhibition, we had the privilege of many encounters and meaningful exchanges. We sincerely thank everyone who visited our booth and those who purchased our products. Your smiles and warm words encourage us to continue sharing the beauty of Japanese culture with the world.